Graphic Design is more Important than You Think
Your company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer. A logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business. A strong brand is memorable. It builds trust and encourages positive referrals from customers.
We produce visual aids that will help you communicate your ideas.
Professionally designed images not only improve but have been shown to be a vital part of a company’s marketing mix. For marketing campaigns, quality graphics have proven time and time again to be one of the (if not the) most important factors to their success.
As communication becomes increasingly visual & graphic design becomes increasingly critical to success online, you’ll need to act fast if you don’t want to be left behind....so WHY wait?
The first impression of your company - A corporate identity is the manner which a company presents themselves to their target market. The design of the brand gives the judgment about your business and thus it should be very memorable and attractive. A professional logo leaves a good image about your concern and also results in a great impression about your business. It is a primary task to maintain and build this identity to accord with and facilitate business objectives.
In general, this amounts to a company logo and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and would include approved colour palettes, typefaces, page layouts and other such as business cards and company stationary.
Branding & Marketing
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product, and customers will pay that higher price.
The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment.
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
LEAVE IT IN OUR HANDS
Because defining your brand and developing a brand strategy can be complex, leave it to us.....we do the research for you. Once your brand is defined, you need to get the word out. We create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.
Lastly....Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.