The First Impression of your Company
The first impression of your company - A corporate identity is the manner which a company presents themselves to their target market. The design of the brand gives the judgment about your business and thus it should be very memorable and attractive. A professional logo leaves a good image about your concern and also results in a great impression about your business. It is a primary task to maintain and build this identity to accord with and facilitate business objectives.
In general, this amounts to a company logo and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and would include approved colour palettes, typefaces, page layouts and other such as business cards and company stationary.