Building an Online Presence

This service is for businesses wanting to display adverts on Google and its advertising network. It is largely focused on the keywords in your site and enables you, as our client to set a budget for advertising and only pay when people click on the adverts.

Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate. Google's text advertisements are short, consisting of one headline of 25 characters, two additional text lines of 35 characters each, and a display URL of 35 characters. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

We help clients with the complexity of building and managing their Google Advertising service. This allows organizations without advertising expertise to reach a global, online audience.

Remarketing

Remarketing is a feature that allows users to show ads to those that have already been to their website. This feature allows to create different audiences from website users and to show relevant ads to separate audiences. This approach makes remarketing a very effective tool for returning users with a high conversion rate.

Ad Extensions

Ad extensions are a feature that allows advertisers to enhance their campaigns by showing extra information with their ads, like a business address, a phone number, or more web page links.

Ad extensions are created to improve ad visibility and to attract clicks. They appear with the Search Network, above the search results, and depending on the extension might also appear on the Display Network.

The advertiser is charged as usual for the click. Google does not charge for review extensions, social extensions and seller ratings.

Advert Distribution

Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape.

The "Google Display Network" (GDN) (formerly referred to as the "content network") shows ads on sites that are not search engines. These content network sites are those that use AdSense and DoubleClick, the other side of the Google advertising model. AdSense is used by website owners who wish to make money by displaying ads on their websites. Click-through rates on the display network are typically much lower than those on the search network and quality score for Display Network is calculated separately from Search network.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists.

There are many different types of ads that can run across Google's network, including text ads, image ads (banner ads), mobile text ads, and in-page video ads.

Google Click-to-Call

Google Click-to-Call was a service provided by Google which allowed users to call advertisers from Google search results pages. Users entered their phone number and Google would then call them back and connect to the advertiser. Calling charges were paid by Google. The service was discontinued in 2007.

Google now offers a mobile click-to-call function which allows searchers to call a business directly rather than going to their website.