What is Reputation Management

Companies and individuals have a huge misconception regarding online reputation marketing. Some think that it is only social media monitoring, while others might think that it has everything to with public relations. Although some individuals might have an idea what it is, they still have no idea how it can impact their business and sales.

Wikipedia describes it as: “the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.”

So, why is this important for my business?

The Internet has changed massively over the past few years and has shifted from websites only being used for static brochures. With the advent of social media, there is one thing that every company, doesn’t matter what size, can be sure of. . . they are talking about you. These conversations (Blog comments, tweets, Facebook updates and much more) are open for the world to see. Conversations in the past were private and if one consumer was unhappy with the services that you delivered there was only a handful of consumers that they could influence. Today they could influence thousands by one negative review.

Web Merchants can ensure that your reputation stays positive by managing your total online presence. We will monitor the internet and handle any negative review that your company receives. Not only will this ensure a positive reputation but you as a business owner will receive invaluable information that can only improve your companies service delivery.

Remarketing

Remarketing is a feature that allows users to show ads to those that have already been to their website. This feature allows to create different audiences from website users and to show relevant ads to separate audiences. This approach makes remarketing a very effective tool for returning users with a high conversion rate.

Ad Extensions

Ad extensions are a feature that allows advertisers to enhance their campaigns by showing extra information with their ads, like a business address, a phone number, or more web page links.

Ad extensions are created to improve ad visibility and to attract clicks. They appear with the Search Network, above the search results, and depending on the extension might also appear on the Display Network.

The advertiser is charged as usual for the click. Google does not charge for review extensions, social extensions and seller ratings.

Advert Distribution

Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape.

The "Google Display Network" (GDN) (formerly referred to as the "content network") shows ads on sites that are not search engines. These content network sites are those that use AdSense and DoubleClick, the other side of the Google advertising model. AdSense is used by website owners who wish to make money by displaying ads on their websites. Click-through rates on the display network are typically much lower than those on the search network and quality score for Display Network is calculated separately from Search network.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists.

There are many different types of ads that can run across Google's network, including text ads, image ads (banner ads), mobile text ads, and in-page video ads.

Google Click-to-Call

Google Click-to-Call was a service provided by Google which allowed users to call advertisers from Google search results pages. Users entered their phone number and Google would then call them back and connect to the advertiser. Calling charges were paid by Google. The service was discontinued in 2007.

Google now offers a mobile click-to-call function which allows searchers to call a business directly rather than going to their website.