Get to know your Audience
Improve performance across your sites, apps, and offline marketing. Website analytics solutions can help you turn customer insights into action for your business.
Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.
Website Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.
Learn more about your customers by bringing all of your data together so everyone in your organization can explore, gain intelligence, and inform strategies to increase business performance.
Data Collection & Management
Integrated solutions that preserve data integrity, reduce friction, and seamlessly connect disparate data sources.
Data Import functionality allows you to join the data from your content management, and other systems with the data in your Website Analytics account for faster, more sophisticated insights. Data types available include cost, user, campaign, content, product, refund, and custom data.
Data Analytics & Reporting
Reports can be segmented and filtered to reflect the needs of your business. Real-time views let you know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results.
Make smarter marketing decisions. Website Analytics allows you to seamlessly activate your data to improve marketing campaigns and experiment with new channels and content.